Fedora's Hot Dog Marketing Strategy

Written by Michael Larabel in Fedora on 24 May 2012 at 06:01 PM EDT. 4 Comments
With Fedora 17 having the codename of the Beefy Miracle, this week at LinuxTag in Berlin they're luring in new users with hot dogs. Meanwhile, the German-based openSUSE project continues to attract new followers with their beer.

If Fedora's "Beefy Miracle" code-name didn't seem to go overboard when Canonical's Jono Bacon dressed up as a hot dog during the Ubuntu Developer Summit last October, the play on Fedora's unique but awkward codename has continued here in Berlin, Germany.

On the expo floor, positioned next to the Fedora Project booth is a hot dog stand. Hot dogs are being sold while Fedora contributors have also been handing out some coupons for free hot dogs.

Fedora hot dogs seem to be a hit...

The quality of the hot dogs though aren't particularly exciting... Though it seems that at Linux conferences, luring end-users and developers alike don't require "booth babes" even, just food and alcohol.

On the opposite side of the Fedora booth is the CentOS stand and next to that is... openSUSE. openSUSE continues to be in the beer business with their own custom-labelled "Old Toad" beer for the originally German Linux distribution.

They're giving out this beer from Franconia at their booth. If you do enjoy this beer though, be sure to make a donation to LinuxTag (they have a collection box not too far away from the beer box).

Sadly they haven't ventured into any openSUSE beers yet aside from pils, but regardless it is nice to have. Unfortunately, it's served rather warm. For reference, the Ubuntu booth at LinuxTag 2012 doesn't have any cooked Quetzals or other items. Though on Saturday there is Ubuntu sponsoring a party, but that again might end up being Ubuntu pickles.

Stay tuned for the rest of the Linux news this week at LinuxTag from the Berlin Messe on Phoronix and via Twitter. I'll be at LinuxTag the rest of the week for those looking to find me.

For those that missed it, Fedora 18 will be codenamed the Spherical Cow and will be another interesting release with controversial work and other features.

There was also the Fedora 17 Final Go/No-Go meeting today and it was approved that the Beefy Miracle is in a state to ship... Fedora 17 will be released next week on Tuesday, 29 May.
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Michael Larabel is the principal author of Phoronix.com and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 20,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated benchmarking software. He can be followed via Twitter, LinkedIn, or contacted via MichaelLarabel.com.

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