Google Chrome To Begin Marking Sites That Are Slow / Fast
Written by Michael Larabel in Google on 11 November 2019 at 04:22 PM EST. 72 Comments
GOOGLE --
Chrome has successfully shamed web-sites not supporting HTTPS and now they are looking to call-out websites that do not typically load fast.

Google announced today that they will begin marking websites that are often either loading slow or fast. Chrome developers are experimenting with ways to show whether a website typically loads fast or slow so the user is aware even before they navigate to a given web page or web app. The changes will be rolled out in future Chrome updates.
Our plan to identify sites that are fast or slow will take place in gradual steps, based on increasingly stringent criteria. Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.

We are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google. We believe this will ensure that if you are optimizing your site to be fast, your site will not be inconsistently badged from one surface to another.

More details on the Chrome blog.
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Michael Larabel is the principal author of Phoronix.com and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 20,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated benchmarking software. He can be followed via Twitter or contacted via MichaelLarabel.com.

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