"Intel Processor" Replaces Pentium & Celeron Brands

Written by Michael Larabel in Intel on 16 September 2022 at 12:10 PM EDT. 50 Comments
INTEL --
Intel announced today that beginning with 2023 notebooks, the Intel Pentium and Intel Celeron brands will be replaced by... Intel Processor.

The new "Intel Processor" branding is intended to "simplify" their offerings for users. Intel's premium Core, Evo, and vPro branding, among others will remain. But for the basic CPUs, they will now be known as Intel Processor.
About Intel Processor: Intel Processor will serve as the brand name for multiple processor families, helping to simplify the product purchase experience for consumers. Intel will continue to deliver the same products and benefits within segments. The brand leaves unchanged Intel’s current product offerings and Intel’s product roadmap.

More details at the Intel Newsroom on this unexpected announcement.
Related News
About The Author
Author picture

Michael Larabel is the principal author of Phoronix.com and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 20,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated benchmarking software. He can be followed via Twitter, LinkedIn, or contacted via MichaelLarabel.com.

Popular News This Week