Take a look at the Playstation 3, it was beat to the market by the 360 and the 360 pounded the PS3 into near oblivion until Sony woke up and looked and listened to it's market wants. They did not see any value in a $700 gaming machine when they could get a system at a far cheaper price that was competitive with it's offereings. It wasn't until the PS3 started coming down into a reasonable price that it started making some headway. Once Sony adjusted to the markets demands, only then was it able to launch a full scale attack on it's competitors and become a profitable market for their product. That had a waterfall effect as then the game publishers started actually putting out some material for the PS3 and it also allowed them to smite HD-DVD into the dust.
You have to listen to your market, good and bad, or be stuck with the white elephant.