Intel Announces "Biggest Brand Update" For Core CPUs

[phoronix]

Phoronix: Intel Announces "Biggest Brand Update" For Core CPUs

The recent leaks and reports around Intel Core Ultra were true and today Intel unveiled what they call their biggest brand update in 15 years for their consumer CPU line. Beginning with the upcoming Intel Meteor Lake processors is this new client branding...

https://www.phoronix.com/news/Intel-Core-Ultra-Brand

[bug77]

Feels like a missed opportunity. You know, they could have thrown a "plus" and a "supercalifragilisticexpialidocious" in there to make the customer choice dead-simple.

And between all those words, I still didn't get the distinction between Ultra and non-Ultra.

[ryao]

Changing branding to address issues in competitiveness never ends well.

[mb_q]

Next step: change "core" to "mantle".

[fitzie]

The intel core brand is ruined due to have 10,000 different skus, and those stupid stickers making laptops look somehow cheaper then Chromebooks, which is quite the feat.

[evasb]

The Intel "Core" is already over. I don't know why Intel doesn't come up with a new brand.

This "Intel Core 3/5/7" is like intel trying to comply the already obtuse AMD's Ryzen 3/5/7/9 nomenclature.

PS: of course they need to do the "Ultra" to charge more for unlocked processors.

[kurkosdr]

Changing branding to address issues in competitiveness never ends well.

But it does if you are Intel and have a stranglehold on laptop OEMs. This rebrand is done so OEMs have something "new" to show so they can pretend that they are not panicking about the new Macbook Airs (despite the fact they obviously are, the new M2-powered Macbook Airs are powerhouses in a passively-cooled package).

Basically, Intel will still make a ton of money even if the PC market goes down substantially thanks to their fat margins, it's the OEMs that are running thin margins and now are seeing volume crater too. But that's not Intel's problem, so they only have to pretend to care, not actually care.

[avis]

Yeah, people have already spotted these brand new names:

• Core Ultra 7 1003H (16C/22T)
• Core Ultra 7 1002H (16C/22T)
• Core Ultra 5 1003H (14C/18T)

Whoever came up with this new brilliant naming scheme should be fired immediately.

Here's where absolutely no one will be duped, let me present to you brand new Celeron 1000M, 1005M, 1020M, 1020E, 1007E, 1017E, 1037E CPUs which are over 10 years old Ivy Bridge FFS!!

[Mark Rose]

If only there were numbers other than 3/5/7/9 they could use.

[rob-tech]

Simply marketing fluff that doesn't change anything and what the heck is the difference between Core and Core Ultra? It better not be some Intel BS that uses the same CPU cores but fuses off extensions and bakes in a crippled microcode just to get people to pay more for the same silicon.