Hello, I am looking for a new graphics card and I have the reference model of the 2070 super in my sight.

How is the new reference cooler, compared to custom AIB coolers? Should I spend 50 euro's more for a gigabyte windforce?
Is it better then the blower types or about the same in performance?

I have cube pc build and i don't know if heat is going to be a problem. I think the airflow is pretty much average though.