Originally posted by Mercyful Fate
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This is what I mean with taking over, in case it wasn’t obvious:
Embrace by offering a really nice implementation of a standard, and extend it with custom really nice features, until a lot of (important) customers use it. Then switch to offer something different with a nice migration path, and start dropping support for the original technology until there is complete mess that nobody wants to use anymore, and going back is too difficult. Or something like that. Has been done many times by many companies.
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