EVGA - Long-Time NVIDIA Partner - Ending Graphics Card Production

[tildearrow]

I think ALLOT of people don't realise that AMD is still only barely %30 of the discrete GPU market.
NVIDIA is STILL the king! I don't like it either but lets face it, they offer the stuff gamers want, functional RT and DLSS that CAN beat native outputs.
Many may disagree with me but AMD is still catching up with NVIDIA's feature set

I don't disagree with you. AMD stability depends on the outcome of a roulette and there is a lack of 4:4:4 video encode...

...oh, and lack of CUDA. Even Intel is (partially?) capable of it through ZLUDA.

[jaxa]

I think ALLOT of people don't realise that AMD is still only barely %30 of the discrete GPU market.
NVIDIA is STILL the king! I don't like it either but lets face it, they offer the stuff gamers want, functional RT and DLSS that CAN beat native outputs.
Many may disagree with me but AMD is still catching up with NVIDIA's feature set even thought IMO AMD has better silicon roadmap, that isn't good enough by itself!

Still waiting for AMD RT performance and stability (basically a no show in RADV MESA stable atm) and also still no HDMI-2.1 support while NVIDIA has it in open and closed drivers!

PS. 6800xt owner here. I'm not talking out of hole in my head.

I don't think you understood what I wrote. EVGA is discarding 78% of its own revenue stream, which was Nvidia GPUs. The remaining 22% was power supplies, accessories, and other components.

[brucethemoose]

I don't think you understood what I wrote. EVGA is discarding 78% of its own revenue stream, which was Nvidia GPUs. The remaining 22% was power supplies, accessories, and other components.

Not sure what this has to do with AMD, but note that is revenue, not profit.

EVGA says that their profit margins on other products are much higher, and implied that a lack of GPU profit was part of their issue with Nvidia. I don't think they're even losing much money from abandoning Nvidia, barring the hit to their brand.

[birdie]

Michael for some reasons didn't post the video which broke the news.

I'm pretty sure lots of people in the thread have already said "Fuck you, NVIDIA" (and, sorry, but I fucking hate these people) but the video reveals a lot of controversy behind the decision. To me it felt like the decision of a single man, the CEO, based on his own mismanagement of two crypto mining crashes over the past five years and his own personal thoughts/ideas/etc not even necessarily shared by the rest of the staff.

Also some of his statements are borderline crazy: I now cannot find the exact timestamps but he claims the company sells RTX 3080/3090 cards at a loss. Sorry, I do not believe this shit. The chip and GDDR6X cost at the most $500 and you're selling the cards at well over $1000 and you don't make profits? That's lunacy.

[NeoMorpheus]

nvidia has a long history of screwing over it's partners, I have yet to hear such complaints about AMD, but that could just be because few people in comparison cared.

First person that it’s observing past the blind fanboyism that nvidia enjoy and abuse.

nvidia has screwed every single partner that did the mistake of working with them (yes nintendo, your turn is coming) but even in this site that kind of represents linux/foss has an insane amount of nvdrones that cant open their eyes and see that they are a horrible company.

i know, some of you dont have a choice due to nvidia proprietary crap, but many others do and those are still there…

bring the hate….

[NeoMorpheus]

I think ALLOT of people don't realise that AMD is still only barely %30 of the discrete GPU market.
NVIDIA is STILL the king! I don't like it either but lets face it, they offer the stuff gamers want, functional RT and DLSS that CAN beat native outputs.
Many may disagree with me but AMD is still catching up with NVIDIA's feature set even thought IMO AMD has better silicon roadmap, that isn't good enough by itself!

Still waiting for AMD RT performance and stability (basically a no show in RADV MESA stable atm) and also still no HDMI-2.1 support while NVIDIA has it in open and closed drivers!

PS. 6800xt owner here. I'm not talking out of hole in my head.

Yes you are talking out of your ass.

the fact that you didnt even mentioned FSR or how useless 98% of the time RT currently is says that you are simply shilling for nvdia.

[mdedetrich]

I think true reason why EVGA broken with Nvidia was that Nvidia was late to update prices of chips to market realities. Prices were going up, and all AIBs (and nvidia) was making record margins, (EVGA literally had them). Now prices go heavy down and failing to adjust prices by nvidia (as supplier of chips) is reason they go away.

People kinda forget that supply cost is not only chip, but also memory. Take for example RTX 3070 and RX6800. Even if price of RTX 3070 gpu is higher, costs of 8GB of VRAM is way lower then 16GB. And AIB has to buy both.

While NVidia has a history of making products its also disingenuous to ignore their dark side. I have read from numerous sources that NVidia is a complete shit company to deal with (i.e. they can be quite abusive) where as AMD tends to be historically more incompetent/doesn't have resources at least up until recently.

You don't get as big as NVidia without trampling on some people. If you watch the NexusGamers video and believe EVGA said, its not even about the financials (which you are insinuating), its actually about respect. I mean there are also a bucketload of things that NVidia is doing even aside of AIB's, i.e. with the massive recent power consumption increase of their new 4000 series they are pushing that entire problem onto PSU manufacturers. Seasonic has reportedly said that the new 4000 series is going to have power spikes of 1k+ watts which normally trips the PSU into shutting down due to potential short circuit but that is now considered "normal" by NVidia and its up to PSU people to solve. Also do note that EVGA is a sole partner with NVidia and GPU's represented ~80% of their business, so the fact that EVGA is doing this is really telling compared to someone else like ASUS. They basically decimated their own business because of how bad it was dealing with NVidia so thats saying something. Its also pretty public by now that NVidia's CEO doesn't think that board partners provide any value (they would ideally like to act like Apple to control the whole supply chain, but they cant) which goes back to the respect part.

Thats the general gist of of what I got from NVidia, is that they expect everyone else to solve the problems they create which historically they have gotten away with because they are so big, things are changing slowly with real competition from AMD but this takes time. Similar reasons is why Apple moved away from NVidia, for one specific generation NVidia really screwed up with their GPU's and they tried to offload all of the problems onto Apple and Apple at the time was already large enough to say "fuk it, we don't want to deal with this shit anymore".

[mdedetrich]

Also some of his statements are borderline crazy: I now cannot find the exact timestamps but he claims the company sells RTX 3080/3090 cards at a loss. Sorry, I do not believe this shit. The chip and GDDR6X cost at the most $500 and you're selling the cards at well over $1000 and you don't make profits? That's lunacy.

Actually its not lunacy at all

• As a total proportion of 3000 series sold, the high end 3080-3090 GPU's only represent a tiny minority. So even if they are loss makers they still give EVGA a good image
• NVidia completely controls pricing of the die's and because of the insane power requirements for 3080 and higher if you want to release a good GPU, you need to spend a lot more on board components (i.e. VRM's, capacitors), testing and QnA to make sure the GPU can actually handle that much power and most importantly cooling them. That all translates into cost and because NVidia expects to have much higher margin on those high end cards they are deliberately underpricing these specific die's which means board manufacturers struggle to make up the difference. You either gimp on quality or on profitability.

[theriddick]

Yes you are talking out of your ass.
the fact that you didnt even mentioned FSR or how useless 98% of the time RT currently is says that you are simply shilling for nvdia.

FSR1 was terrible, FSR2.0 had artifacting, FSR2.1 is ok now but later DLSS methods still outpace it. FSR2 is limited to not as many games atm and has had less time to bake in the oven.

Ray Tracing is now in MANY games and works quite well with RTX cards coupled with DLSS2.x. It seems you've just not played anything with decent RT support. I really don't need to advertise it, plenty of videos on YT showing RT on/off and its worth+use...

[birdie]

Actually its not lunacy at all

• As a total proportion of 3000 series sold, the high end 3080-3090 GPU's only represent a tiny minority. So even if they are loss makers they still give EVGA a good image
• NVidia completely controls pricing of the die's and because of the insane power requirements for 3080 and higher if you want to release a good GPU, you need to spend a lot more on board components (i.e. VRM's, capacitors), testing and QnA to make sure the GPU can actually handle that much power and most importantly cooling them. That all translates into cost and because NVidia expects to have much higher margin on those high end cards they are deliberately underpricing these specific die's which means board manufacturers struggle to make up the difference. You either gimp on quality or on profitability.

MSI, ASUS, Palit, Gigabyte, etc. are all selling NVIDIA GPUs with good margins, yet it's only EVGA which is not profitable.

Sorry, that's BS.

Still my next GPU most likely will be RX 7600 (XT). I've had enough with NVIDIA. I run Linux 99% of the time and using AMD/Intel under Linux is so much easier.