Software as in information, (1)dies if it is NOT used(google for very old unpopular thing); (2) multiplies if it is USED.
Human work, hardware as in product, (1) dies if it is USED; (2) stays in one piece if it is NOT used.
Infomation and its carrier - matter are of two different natures.
Red Hat is selling what it uses - human work, sandwiches and luxury houses for talented people. But the result is free to have once it is ready. Just creating this result costs money, not the result in the end.
They have build a brilliant model around creating worlds, not around cloning and replackaging.