More Details On PC-BSD's Rebranding As TrueOS

Written by Michael Larabel in BSD on 25 August 2016 at 10:31 AM EDT. 24 Comments
Most Phoronix readers know PC-BSD as the BSD operating system derived from FreeBSD that aims to be user-friendly on the desktop side and they've done a fairly good job at that over the years. However, the OS has been in the process of re-branding itself as TrueOS.

PC-BSD has been offering "TrueOS Server" for a while now as their FreeBSD-based server offering. But around the upcoming FreeBSD 11.0 release they are looking to re-brand their primary desktop download too now as TrueOS.

So moving forward, there will be no more PC-BSD but it will all be marketed under TrueOS. In fact, their 11.0 spins have already been relabeled as such in development form for a while. The developers have posted to
Many are very familiar with the name PC-BSD and may be wondering why we changed the name. Although it's a household name for so many, the developers realized this was a time for a new name that would better convey our message. Lead developer Kris Moore had this to say: "We've already been using TrueOS for the server side of PC-BSD, and it made sense to unify the names. PC-BSD doesn't reflect server or embedded well. TrueOS Desktop/Server/Embedded can be real products, avoids some of the alphabet soup, and gives us a more catchy name." One important lesson learned from going to conferences is that people can have a hard time remembering the acronym that makes up our name, which is not a good place to start with marketing a product. We're confident the TrueOS name will allow people to quickly identify the project. Subsequently, we will be able to convey our brand message in a better and more unified way.
Aside from the re-branding change, it will be interesting to see what other innovations TrueOS will be pushing ahead for BSD on the desktop, servers, and embedded.
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