Cisco Open-Sources H.264 Codec, Pushes WebRTC

Cisco shared this morning in a blog post entitled Open-Sourced H.264 Removes Barriers to WebRTC their open-source H.264 codec plans. Next week the Internet Engineering Task Force is set to announce their plans to standardize on a common video codec for the WebRTC real-time API and Cisco wants H.264 to be used. For pushing this agenda, they're opening up their H.264 codec and they will not pass along any royalty payment costs they pay to MPEG LA.
Rowan Trollope of Cisco shared, "We plan to open-source our H.264 codec, and to provide it as a binary module that can be downloaded for free from the Internet. Cisco will not pass on our MPEG LA licensing costs for this module, and based on the current licensing environment, this will effectively make H.264 free for use in WebRTC."
Mozilla already issued their own blog post in support of Cisco's actions. Mozilla intends to support Cisco's open-source module for H.264 support within Firefox.
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