All The Big Names Are Joining A New Alliance For Open Media
Amazon, Cisco, Google, Intel, Microsoft, Mozilla, and Netflix have formed this Alliance for Open Media. Those are the founding companies while others will probably join on soon. This alliance should serve as a place for stakeholders to collaborate over royalty-free video codecs. Of course, among the codecs being worked on are VP9/VP10, Daala, and the newest is Cisco's Thor.
Those wishing to find out more about the Alliance For Open Media can visit their new website at aomedia.org. There's also a blog post today about it from the Xiph.Org perspective. That post also notes that Microsoft now intends to ship Vorbis, Opus, WebM, and VP9 within their new Windows Edge browser.