Originally posted by bug77
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In a previous blog post from a few years ago, it was mentioned that only 6% of Puppy Games' sales (from 2010 to 2013) were from demo conversions when unlockable demos were offered.
"And still thats not the whole story. The thing that most beginning developers us included fail to take into account is how the markets change over time. As I said, when we first started, we sold conversions on demos for games that cost $20. We started just at the tail end of a golden era in independent game distribution (typical bad luck, huh). The internet had just revolutionalised developing games and the gatekeepers were just about to move in, along with a flood of other developers who suddenly discovered they could do it too. It is suprising in hindsight that so many developers clung to the $20 price model in the face of what was happening.
Things came to a head in about 2008 or so, when we released Droid Assault. Droid Assault was released to the sound of tumbleweed. No-one was even the least bit interested. Its a great game (IMHO, haha), but when it was released, nobody wanted to buy it. Customers were already thoroughly in the pockets of Valve and BigFish by then. If you didnt have a game on a portal, it simply didnt sell. DA must have shifted literally a few hundred copies. By contrast on Steam, now its finally out on Steam that is, its shifted thousands of units.
And so we must realise that the market is changing, all the time, imperceptably slowly. Lets look at those figures I just mentioned above, and instead, lets look at just the last 12 months:
In the last 12 months weve sold 77,224 games, of which just 725 were demo conversions. The demos werent suddenly any different. The prices werent suddenly any different. Suddenly, after just 2 years, were only making less than 1% of our sales via demos. Nothing else changed except the entire rest of the market."
Having quickly checked the number of players on Steam Charts for a handful of demos vs the corresponding full games suggested a similar overall consumer disregard for demos.
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