monetized videos -> a few weeks ago, for the first time ever, YouTube supported HTML5 for monetized/premium/popular channels, it just came automatically, I didn't even activate the HTML5 test. Not sure when they will rollout that to more people
Google doesn't give a fuck -> yes, clearly the future of video doesn't interest a company owning YouTube and investing 300 million into a codec at all
HW manufactures don't give a fuck -> yes, earlier this year VP9 was only delayed for fun and not because several hardware partners requested some changes in the bitstream due to implementation problems. Also the reference hardware decoder for VP9 is still being finalized
But clearly, VP9 is too late because all websites are showing HEVC/H265 video at the moment.