Originally posted by bug77
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You'd think there'd be a sort of natural upper bound to those aspects, but it turns out there isn't really: I keep seeing insane numbers like "37 different trackers per page" etc in studies (and that's mainstream stuff, not pr0n/warez sites!), and given that most of the emails I get from Outlook clients already burn up to 150 chars worth of CSS per char of content there are obviously even worse publishing systems waiting to happen.
The only thing keeping ads from wasting even more bandwidth is there not being any screen real estate left for them, but they're already getting around that by using animated multi-frame images instead, and once 4K displays become mainstream they'll quadruple the size of the textures "because otherwise they look blocky".
So yeah, give it a couple more years - especially with the desperation of a recession going on - and that 1000-to-1 noise ratio of yours will need at least one more zero, with a corresponding further increase in RAM usage. The only piece that definitely *won't* expand is the actual signal. (And in fact, most articles on news sites etc are getting shorter, not longer, because there's much more profit to be made by serving up multiple short pieces of clickbait than from a single story that had actual effort put into it).
It's remarkably informative to install NoScript and uBlock and compare the memory usage of the same page in two different instances of FF with and without them. Don't worry though, because once Google demands Mozilla drop support for Mv2 none of those tools will work any more, so that we get to "experience" the modern web in all its spyware-laden, auto-playing video ads glory. I can't wait...
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