Originally posted by computerquip
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and a couple results from there that sum things up well:
The strategy and phrase "embrace and extend" were first described outside Microsoft in a 1996 New York Times article titled "Tomorrow, the World Wide Web! Microsoft, the PC King, Wants to Reign Over the Internet",[5] in which writer John Markoff said, "Rather than merely embrace and extend the Internet, the company's critics now fear, Microsoft intends to engulf it." The phrase "embrace and extend" also appears in a facetious motivational song by Microsoft employee Dean Ballard,[6] and in an interview of Steve Ballmer by the New York Times.[7]
The variation, "embrace, extend and extinguish", was first introduced in the United States v. Microsoft antitrust trial when a vice president of Intel, Steven McGeady, testified[8] that Microsoft vice president Paul Maritz used the phrase in a 1995 meeting with Intel to describe Microsoft's strategy toward Netscape, Java, and the Internet.[9][10]
The variation, "embrace, extend and extinguish", was first introduced in the United States v. Microsoft antitrust trial when a vice president of Intel, Steven McGeady, testified[8] that Microsoft vice president Paul Maritz used the phrase in a 1995 meeting with Intel to describe Microsoft's strategy toward Netscape, Java, and the Internet.[9][10]
Microsoft has got a well-established track record of suffocating competition by pretending to embrace it. It is not a theory but a simple fact, and many dead companies exist (or existed) to remind us of this.
In recent years FOSS has been a target of Microsoft’s abusive EEE strategy (embrace, extend, extinguish) and today we present some new examples.
In recent years FOSS has been a target of Microsoft’s abusive EEE strategy (embrace, extend, extinguish) and today we present some new examples.
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