Intel had a principle called "copy exactly" for design at the time Paul Otellini was appointed as the CEO. The principle meant "don't innovate unnecessarily" and always save cost. Combine this mentality with a marketing person like Otellini (and others after him) with limited technical knowledge who preferred making quick bucks without too much investment, Intel fell behind process technology, adopted copper interconnects last, avoided using EUV lithography until starting to miss ticks and tocks, missed all of the opportunities in the mobile technologies. They were trying to sell those stupid webcams at the time while trying to strongarm the market with Itanium. They lost a big share of even their key server market to AMD. The largest semiconductor manufacturer in the world lost the crown to TSMC.
With all these missteps, any other company would have been bankrupt already. Their last two decades is a very sad story with a lot of lessons to learn. But, I believe, they have such a legendary history prior to this decay period, Intel can still be revived with a capable leadership. I had high hopes for Gelsinger for that reason ... disappointed.
With all these missteps, any other company would have been bankrupt already. Their last two decades is a very sad story with a lot of lessons to learn. But, I believe, they have such a legendary history prior to this decay period, Intel can still be revived with a capable leadership. I had high hopes for Gelsinger for that reason ... disappointed.
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