if he do not find a way to protect the DRM/Copyprotection in his solution there will be no release for "UVD3" they already drooped the work for UVD1 and UVD2....
but he will work on h.264 support after that to because the hd7970 do have a complete new video "engine" then they will try it for that hardware generation to.
the HDMI case show that the internal work @ AMD can FAIL! they worked on a opensource solution and after the legal check they dropped it.
and in my point of view they will fail for the UVD unit.
so the real target is the "VCE" video unit.