AMD's Unified AI Software Stack Might Be A Boon For Other Vulkan/SPIR-V Hardware Too

[phoronix]

Phoronix: AMD's Unified AI Software Stack Might Be A Boon For Other Vulkan/SPIR-V Hardware Too

Earlier this month AMD talked more about their Unified AI Software Stack plans for debuting in the coming months to provide a unified software view where AI work can be seamlessly offloaded to Ryzen processors, AMD graphics, or AMD Ryzen AI NPU hardware. Another possible and exciting prospect came to mind when going through the LLVM/Clang 19 changes this week...

https://www.phoronix.com/news/Unified-AI-Software-MLIR-SPIR-V

[skeevy420]

OK, as great as this sounds, it needs a better name. This acronyms down to AUASS. That's "Eh, You Ass?" if you're English or "At Ass" if you're French; just "You Ass" if you leave off AMD. Do they not have one goofy person over there at AMD whose sole job is catching things like that?

Then there's the one for Ryzen AI that hates on ancient Egypt. Unified AI Software Stack for Ryzen AI -- UASSRA -- You Ass, Ra.

They need a name like oneAPI. Simple and has some Lord of the Rings vibes.

With what this does, oneAPU would have been a cheeky name.

[ahrs]

OK, as great as this sounds, it needs a better name. This acronyms down to AUASS. That's "Eh, You Ass?" if you're English or "At Ass" if you're French; just "You Ass" if you leave off AMD. Do they not have one goofy person over there at AMD whose sole job is catching things like that?

Then there's the one for Ryzen AI that hates on ancient Egypt. Unified AI Software Stack for Ryzen AI -- UASSRA -- You Ass, Ra.

They need a name like oneAPI. Simple and has some Lord of the Rings vibes.

With what this does, oneAPU would have been a cheeky name.

Or they could keep calling it the "AMD blah blah for blah blah" and everyone will get the picture even if they won't win any marketing awards with it.

[Anux]

OK, as great as this sounds, it needs a better name. This acronyms down to AUASS. That's "Eh, You Ass?" if you're English or "At Ass" if you're French; just "You Ass" if you leave off AMD. Do they not have one goofy person over there at AMD whose sole job is catching things like that?

As long as you make the abbreviation short enough there will always be some random language were you find some strange meanings in it. Ask debian to rename it, than you can use it without getting offended.

[skeevy420]

Or they could keep calling it the "AMD blah blah for blah blah" and everyone will get the picture even if they won't win any marketing awards with it.

If you want a serious discussion about this, they could, but they'll keep staying in 2nd or 3rd place, too. Marketing, branding, and image matter. That's especially the case for AMD since, when it comes to their provided software, NVIDA is the best when it comes to GPUs and Intel is the best when it comes to CPUs and all-in-one solutions. AMD makes great hardware, arguably the best hardware, but their software has never been the greatest and, while AMD's FOSS side has greatly improved over the past 15 years, proprietary and generalized LTS hasn't. They don't even offer legacy drivers on Linux. Their solution is "Compile it from the last revision that correlates with your hardware." Talk about some wonderful LTS support.

If AMD software was the greatest we wouldn't have RADV.

A tin foil hatter can extrapolate from all the ROCm drops that AMD GPUs and engineers are hemorrhaging money so AMD drops support more than NVIDA to force us to buy new GPUs to get a cash influx. Either that or AMD only cares to do the bare minimum for Linux. Neither of those assumptions that people have talked about before are great for their image.

They call this Unified, but how long until the 2.0 version comes out and all this is dropped so you need the Ryzen AI 500 making it Unified In Name Only? Based on their status quo, that's a distinct possibility of happening.

Outside of FOSS and corporate hardware sales, AMD has a bad image. Having their product have ASS in the acronym is just going to have people going, "Yeah, we know your software's ass." Some good marketing and branding could help go a long way in rectifying that ASS.

How hard would this have been:

Combined
AMD
Technologies

CAT

I can haz pawsezor

[blackiwid]

OK, as great as this sounds, it needs a better name. This acronyms down to AUASS. That's "Eh, You Ass?"

I remember that one of the most memorable and most celebrated names in the Linux World was Beefy Miracle Fedora label .

I think it's ok because it's not very consumer close as far as I see isn't that something that should work dynamically transparent in the Background ideally?

Well and things can be renamed... I think some of the gamer feature names are still not that good, I would rather fix there 1-2 names.

[KDE_FOREVER]

dumbisticles on life support