Canonical seems like it is really flailing. Trying everything possible to get traction. It's not surprising that they abandoned the Wayland "pledge". I think I even said this at the time, their "weight" behind projects amounts to very little.
Did anyone see the recent MWC? While people like CNET gave Ubuntu Touch their STAR OF THE SHOW, actual companies were much more interested in FFOS (for good reason but the point is that Ubuntu just doesn't carry much/any weight outside of a very small group).