Originally posted by discordian
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Associations that define standards are selling a trademark, a brand or something that can be used to proof that the buyer company has passed their test.
For Wifi is the "Wi-Fi" brand and the logo. To be allowed to use it you need to be a member and the device should have passed compliance tests.
Same for USB and whatever else.
This does not mean that you can't make devices that comply PERFECTLY to spec, it just means that you can't advertise them as compatible or compliant. As long as you are in a country that enforces these things anyway.
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