Google Continues Pushing Its WebP Image Format

For web developers and server administrators, Google's Chromium blog has out an update on the adoption of the WebP image format within the Internet giant.

WebP -- the image quality format that Google developed and offers better compression ratios than JPEG -- achieved the following highlights according to Friday's blog post.

- The Google Play store has been serving up WebP files for several months in place of PNG images. This change yields a reduction in file size by nearly 35%.

- YouTube thumnails are being converted to WebP and showing a 10% reduction in page load time for visitors.

- WebP is seeing growing support by CDNs and other outside firms too.

Find out more via this Chromium.org blog post. At the moment the only major browsers supporting WebP natively remains at Google's Chrome/Chromium-based solutions and Opera.