More Details On PC-BSD's Rebranding As TrueOS
Written by Michael Larabel in BSD on 25 August 2016 at 10:31 AM EDT. 24 Comments
BSD --
Most Phoronix readers know PC-BSD as the BSD operating system derived from FreeBSD that aims to be user-friendly on the desktop side and they've done a fairly good job at that over the years. However, the OS has been in the process of re-branding itself as TrueOS.

PC-BSD has been offering "TrueOS Server" for a while now as their FreeBSD-based server offering. But around the upcoming FreeBSD 11.0 release they are looking to re-brand their primary desktop download too now as TrueOS.

So moving forward, there will be no more PC-BSD but it will all be marketed under TrueOS. In fact, their 11.0 spins have already been relabeled as such in development form for a while. The developers have posted to TrueOS.org:
Many are very familiar with the name PC-BSD and may be wondering why we changed the name. Although it's a household name for so many, the developers realized this was a time for a new name that would better convey our message. Lead developer Kris Moore had this to say: "We've already been using TrueOS for the server side of PC-BSD, and it made sense to unify the names. PC-BSD doesn't reflect server or embedded well. TrueOS Desktop/Server/Embedded can be real products, avoids some of the alphabet soup, and gives us a more catchy name." One important lesson learned from going to conferences is that people can have a hard time remembering the acronym that makes up our name, which is not a good place to start with marketing a product. We're confident the TrueOS name will allow people to quickly identify the project. Subsequently, we will be able to convey our brand message in a better and more unified way.
Aside from the re-branding change, it will be interesting to see what other innovations TrueOS will be pushing ahead for BSD on the desktop, servers, and embedded.
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Michael Larabel is the principal author of Phoronix.com and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated benchmarking software. He can be followed via Twitter or contacted via MichaelLarabel.com.

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