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Google Comes Up With Its Own Image Format: WebP

Google

Published on 01 October 2010 02:51 AM EDT
Written by Michael Larabel in Google
34 Comments

After previously open-sourcing the VP8 video codec and coming up with a new container format (WebM), Google set its sights on making a new image format. Google has now publicly announced and released the initial code to the WebP image format. The goal of WebP is to better compress images than PNG and JPEG files commonly used on web-sites while retaining the same image quality.

According to Google's tests, WebP can result in around a ~39 percent reduction in file-size compared to the image formats commonly used for the web today. Below is the description from the WebP project page:
WebP is a method of lossy compression that can be used on photographic images. The degree of compression is adjustable so a user can choose the trade-off between file size and image quality.

A WebP file consists of VP8 image data, and a container based on RIFF. Webmasters, web developers and browser developers can use the WebP format to create smaller, better looking images that can help make the web faster.

There is also a blog post about it via the Google Chrome/Chromium developers. These developers are working on adding WebP support to WebKit and then pulling that into a future release of the Google web-browser.

About The Author
Michael Larabel is the principal author of Phoronix.com and founded the web-site in 2004 with a focus on enriching the Linux hardware experience and being the largest web-site devoted to Linux hardware reviews, particularly for products relevant to Linux gamers and enthusiasts but also commonly reviewing servers/workstations and embedded Linux devices. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics hardware drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated testing software. He can be followed via and or contacted via .
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