ATI Acquires Bitboys Oy
Written by Michael Larabel in AMD on 2 May 2006 at 01:00 AM EDT. Add A Comment

After NVIDIA bought ULI and Hybrid Graphics Ltd to pump-up mobile graphics capabilities, and released the NVIDIA GoForce 5500, ATI has now acquired a veteran to mobile graphics. ATI has acquired Bitboys Oy for approximately $44 million USD. The focus of this buy-out is on improving ATI's existing mobile phone multimedia offerings -- and will be integrated with the ATI Handheld Business Unit. The official ATI press release is available at ATI Investor Relations.

ATI is well-known in the mobile phone industry for providing high-performance graphics and multimedia solutions; this acquisition enhances ATI's product portfolio with a number of technologies, including OpenGL ES 2.0 3D graphics and OpenVG 1.0 2D vector graphics technologies optimized for high-volume mainstream mobile phones. These graphics cores will be supported by ATI's common software stack which covers its complete range of multimedia co-processors. This unified software environment allows developers to easily create content for a range of devices and offers mobile phone manufacturers faster time to market.

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Michael Larabel is the principal author of and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and automated benchmarking software. He can be followed via Twitter or contacted via

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