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ATI Acquires Bitboys Oy

AMD

Published on 02 May 2006 01:00 AM EDT
Written by Michael Larabel in AMD
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After NVIDIA bought ULI and Hybrid Graphics Ltd to pump-up mobile graphics capabilities, and released the NVIDIA GoForce 5500, ATI has now acquired a veteran to mobile graphics. ATI has acquired Bitboys Oy for approximately $44 million USD. The focus of this buy-out is on improving ATI's existing mobile phone multimedia offerings -- and will be integrated with the ATI Handheld Business Unit. The official ATI press release is available at ATI Investor Relations.

ATI is well-known in the mobile phone industry for providing high-performance graphics and multimedia solutions; this acquisition enhances ATI's product portfolio with a number of technologies, including OpenGL ES 2.0 3D graphics and OpenVG 1.0 2D vector graphics technologies optimized for high-volume mainstream mobile phones. These graphics cores will be supported by ATI's common software stack which covers its complete range of multimedia co-processors. This unified software environment allows developers to easily create content for a range of devices and offers mobile phone manufacturers faster time to market.


About The Author
Michael Larabel is the principal author of Phoronix.com and founded the web-site in 2004 with a focus on enriching the Linux hardware experience and being the largest web-site devoted to Linux hardware reviews, particularly for products relevant to Linux gamers and enthusiasts but also commonly reviewing servers/workstations and embedded Linux devices. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics hardware drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated testing software. He can be followed via and or contacted via .
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