As explained in that article, Operating System U is to be based off Arch Linux, run a modified version of the MATE Desktop Environment, and will use Wayland in place of the X.Org Server. Operating System U also plans to modify the MATE Desktop to make it better while also developing a new component they call Startlight, which pairs the Windows Start Button with Apple's Spotlight. Those technical goals alone are rather lofty seeing as MATE doesn't even have Wayland support right now, and they hope to potentially have out a development release of OSu in a half-year. Pushing further, the developers hope Operating System U will come pre-installed on laptops and via partnerships with retailers will be the driving force for OSu consumer adoption.
After all the heat, they began soliciting community ideas. Operating System U prides itself on having a familiar setup, being open-source, a limited threat of viruses, is fully customizable, and is free. Now rather than using the MATE desktop, they say they will be using Xfce4 with the Compton compositor, PCManFM in place of Thunar, and make other changes to the Xfce desktop. They're also dreaming of their own competitor to Apple's iCloud.
Originally they aimed to have a $150,000 (USD) crowd-funding campaign but with the Kickstarter launched today they are trying for just $50,000, which will still be a huge challenge. The Operating System U Kickstarter page claims numerous advantages over Microsoft Windows 8 and Ubuntu Linux. They also hope to put out their own "Ubook Go" Operating System U laptop for $185.
While we wish all Linux ventures the best of luck, it doesn't look like the Operating System U project will ultimately go far and as of writing they've collected just $38. Those wishing to visit the Operating System U page can find it at Kickstarter.