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Google Continues Pushing Its WebP Image Format

Google

Published on 22 March 2014 03:28 AM EDT
Written by Michael Larabel in Google
23 Comments

For web developers and server administrators, Google's Chromium blog has out an update on the adoption of the WebP image format within the Internet giant.

WebP -- the image quality format that Google developed and offers better compression ratios than JPEG -- achieved the following highlights according to Friday's blog post.

- The Google Play store has been serving up WebP files for several months in place of PNG images. This change yields a reduction in file size by nearly 35%.

- YouTube thumnails are being converted to WebP and showing a 10% reduction in page load time for visitors.

- WebP is seeing growing support by CDNs and other outside firms too.

Find out more via this Chromium.org blog post. At the moment the only major browsers supporting WebP natively remains at Google's Chrome/Chromium-based solutions and Opera.

About The Author
Michael Larabel is the principal author of Phoronix.com and founded the web-site in 2004 with a focus on enriching the Linux hardware experience and being the largest web-site devoted to Linux hardware reviews, particularly for products relevant to Linux gamers and enthusiasts but also commonly reviewing servers/workstations and embedded Linux devices. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics hardware drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated testing software. He can be followed via and or contacted via .
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