Mozilla Decides Against Ads In The New Tab Page
Written by Michael Larabel in Mozilla on 10 May 2014 at 11:21 AM EDT. 41 Comments
A few months ago Mozilla originally shared plans to begin selectively putting ads within the "New Tab" page of Firefox. Well, after a lot of user feedback, they have decided against doing so.

In a blog post on Friday, Johnathan Nightingale as the VP of Firefox shared that they are no longer pursuing advertisements within the New Tab page. "[A lot of our community found the language hard to decipher, and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit.] That's not going to happen. That's not who we are at Mozilla," he wrote.

Mozilla developers, however, will be toying around with other ways to make the New Tab area useful to Firefox users, particularly on new installations in coming up with web recommendations when there is no web history to analyze. With these new experiments they won't be pursuing an advertising model and they are going to ensure sufficient testing before pushing the changes out into the release channels.

You can find out more about the plans for the improved Firefox New Tab page via Nightingale's blog post.

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Michael Larabel is the principal author of Phoronix.com and founded the site in 2004 with a focus on enriching the Linux hardware experience. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated benchmarking software. He can be followed via Twitter or contacted via MichaelLarabel.com.

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