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Mozilla Decides Against Ads In The New Tab Page

Mozilla

Published on 10 May 2014 11:21 AM EDT
Written by Michael Larabel in Mozilla
41 Comments

A few months ago Mozilla originally shared plans to begin selectively putting ads within the "New Tab" page of Firefox. Well, after a lot of user feedback, they have decided against doing so.

In a blog post on Friday, Johnathan Nightingale as the VP of Firefox shared that they are no longer pursuing advertisements within the New Tab page. "[A lot of our community found the language hard to decipher, and worried that we were going to turn Firefox into a mess of logos sold to the highest bidder; without user control, without user benefit.] That's not going to happen. That's not who we are at Mozilla," he wrote.

Mozilla developers, however, will be toying around with other ways to make the New Tab area useful to Firefox users, particularly on new installations in coming up with web recommendations when there is no web history to analyze. With these new experiments they won't be pursuing an advertising model and they are going to ensure sufficient testing before pushing the changes out into the release channels.

You can find out more about the plans for the improved Firefox New Tab page via Nightingale's blog post.

About The Author
Michael Larabel is the principal author of Phoronix.com and founded the web-site in 2004 with a focus on enriching the Linux hardware experience and being the largest web-site devoted to Linux hardware reviews, particularly for products relevant to Linux gamers and enthusiasts but also commonly reviewing servers/workstations and embedded Linux devices. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics hardware drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated testing software. He can be followed via and or contacted via .
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