Humble Bundle Gets Into Weekly Game Sales

Posted by Michael Larabel on March 20, 2013

The company behind the Humble Indie Bundle is now trying to promote weekly sales of DRM-free cross-platform games.

Humble Bundle With Android 5 ended on Tuesday after the pay-what-you-want sale was offered for the past two weeks. In one week it crossed one million in sales, but since then the sales pace slowed down dramatically. This latest bundle of up to nine games ended just shy of $1.5M USD from over 210k purchases, which put the average price short of $7.

As a sign the company is now possibly running out of opportunities for pushing out prominent indie game titles that drive lucrative sales opportunities over two weeks, they're now pushing out sales on a weekly basis. They say every Tuesday will be the start of a new sale, which now will just go for one weeks time. "The Humble Weekly Sale is a pay-what-you-want promotion that runs for one week, with a new deal launching every Tuesday. That means you’ll have to act fast so you don’t miss these sweet deals every week! As with our bundles, you’ll be able to allocate your purchase amount any way you want: to charity, to the developers, or even us."

The "Humble Weekly Sale" was announced on their blog. With this weekly sale, only a single title is being offered: Bastionm, an action RPG title. With the sale, the floor price is $1 for the game while beating the floating average (currently just shy of $3) you get the digital sound track, sheet music, and other extras. If paying more than $25, the indie developers include a CD, postcard, and other physical extras.

At the time of writing this, there's been just over 22k sales leading to about $60k in revenue.


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