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AMD Mixes Gaming & Hollywood With Cinema 2.0

Michael Larabel

Published on 17 June 2008
Written by Michael Larabel
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On Monday AMD had made an announcement surrounding the convergence of computer gaming and Hollywood film making with Cinema 2.0. Cinema 2.0 is not a new GPU technology, a new piece of software, or anything tangible, but it's been described as just an inflection point and vision/road-map. Cinema 2.0 is similar to the Web 2.0 ecosystem and they believe it will be a defining moment in the gaming and graphics industries.

AMD believes the industry has come to a point where computer graphics are life-like when using their affordable next-generation technology and that ultimately computer games and movies could be one in the same. If all goes according to AMD's plans, movie studios will change the way films are directed based upon Cinema 2.0. In other words, you just won't be watching a movie, but you as the viewer will have the ability to interact with the movie just like a computer game. Unfortunately, not many specifics surrounding Cinema 2.0 were shared.

What role does Linux (or open-source software) have within Cinema 2.0? Sadly, not much -- at least not yet. AMD's Director of Developer Relations, Neal Robinson, had basically said in a one-on-one talk that at this point Linux isn't the dominant OS for gaming. Anyhow, below are a few photographs from this AMD Cinema 2.0 event.

About The Author
Michael Larabel is the principal author of Phoronix.com and founded the web-site in 2004 with a focus on enriching the Linux hardware experience and being the largest web-site devoted to Linux hardware reviews, particularly for products relevant to Linux gamers and enthusiasts but also commonly reviewing servers/workstations and embedded Linux devices. Michael has written more than 10,000 articles covering the state of Linux hardware support, Linux performance, graphics hardware drivers, and other topics. Michael is also the lead developer of the Phoronix Test Suite, Phoromatic, and OpenBenchmarking.org automated testing software. He can be followed via and or contacted via .
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