When I said standardization, of course I meant a regular standards track. For a format that wants to become a standard image exchange format, this is kind of a big deal. Standards bodies are vital for quality control and to decouple standards from the power of a single company. WebP is a pretty good example for why standards bodies are important: the spec is low quality, too brief and has been in constant flux since 2010, breaking backwards compatibility multiple times! VP8, which WebP is based on, has also been criticized for bad spec quality; much of the spec is verbatim C code taken from the reference implementation libvpx.