I don't see the point. Seriously, why yet more duplication of effort? Take a look at just the sheer number of Ubuntu spinoffs, not even the sup spinoffs let alone the spinoffs of Debian. But this is just the definition of insanity.
With all of the THOUSANDS of insignificant pet distros out there why bother making yet another?
Do they not see that theres other Linux market segments being undeserved? A distro independent "app store" in the same vein as the Ubuntu shop would be more useful, since Gameolith and Desura are floundering with their purely games only platforms as they just don't have the momentum, first party titles or marketing to even come close to Valve. But then nobody does, just look at EA's Origin shop.
Maybe even do the Amazon model and also sell physical goods as well like Tux merch, guide books and Linux preinstalled comps(Ohava, Think Penguin, Zareason, System76 as well as OpenPandora, OpenMoko/Ubuntu Phone devices, other OSS hardware like the ColorHug etc.) all from a single storefront that also handles the software licenses and updates just as Steam does.