Catalyst : Loud fans on a 6370M laptop even while using xvba acceleration

[xgt001]

also here are my readings during video playback and after video playback

 amdconfig --odgc

Default Adapter - AMD Radeon HD 6300M Series
                            Core (MHz)    Memory (MHz)
           Current Clocks :    750           800
             Current Peak :    750           800
  Configurable Peak Range : [400-750]     [500-800]
                 GPU load :    29%

fans ablaze louder than a jet engine.. a minute after stopping the video playback

 amdconfig --odgc

Default Adapter - AMD Radeon HD 6300M Series
                            Core (MHz)    Memory (MHz)
           Current Clocks :    157           200
             Current Peak :    750           800
  Configurable Peak Range : [400-750]     [500-800]
                 GPU load :    0%

so AMD wants me to use Windows DXVA acceleration just to play videos... NICE