The major partner strategy result in a major market share lost
And the simplifying of the products result into a major lost of Performance
And the result is : the customers buy Nvidia or Intel or ARM.
Also in europe there isn't any "new" linux hardware based notebook product the major partner strategy also result into a "Windows" only strategy.
And the result is: the Intel notebooks with Linux are cheaper than the AMD notebooks with windows.
In other words AMD force there Linux customers to buy windows or Intel hardware.

In other words: the AMD management is smoking CRACK!