It is now being reported @ http://www.pcpro.co.uk/custompc/news...ati-brand.html that AMD is supposedly dropping the ATI brand name after the deal is complete....

I rightly believe that this won't ultimately be the case, due to the involved factors. The newbies now being confused over a "AMD Radeon", etc... not to mention all of the technical details involved with a name-change, and the costs. Similar to the reasons why the United States will not covert to the Metric system

What does everyone else believe?