As far as I know they're going to further improve both CPU and GPU, and from now they're the best CPU alternative, and there's almost no Opencl alternative.
AMD stated some time ago that they wanted an Open alternative and that cuda is doomed.
But what I see now is that they've doomed Opencl when they decided to keep stalling instead of fixing the THREE YEARS OLD Opencl bug with large kernels, that even the open source projects in need of a GPGPU solution ends using cuda (ie. blender) cause they can't make Opencl work as expected.AMD's Roy Taylor
I think CUDA is doomed. Our industry doesn’t like proprietary standards. PhysX is an utter failure because it’s proprietary. Nobody wants it. You don’t want it, I don’t want it, gamers don’t want it. Analysts don’t want it. In the early days of our industry, you could get away with it and it worked. We’ve all had enough of it. They’re unhealthy.
Nvidia should be congratulated for its invention. As a trend, GPGPU is absolutely fantastic and fabulous. But that was then, this is now. Now, collectively our industry doesn’t want a proprietary standard. That’s why people are migrating to OpenCL.
The idea behind the new pricing structure is to expand into the smaller/indie games, not necessarily to convert the major AAA titles.