From some 'leaked' info at http://microsoft-journal.spaces.live...D499!901.entry
Hmmm... The Ubuntu boot times may have had an effect in the ugly camp too.
Windows 8 PC's turn on fast, nearly instantly in some cases, and are ready to work without any long or unexpected delays. When customers want to check e-mail, sports scores, or play media they love to reach for their PCs because they can get to what they want quickly