Not caring is really the biggest danger. When RMS talks about software-freedom, it is about common participation. Participation is the driving force of the entire free-software-movement.
If I had to credit the big companies managing game-, music- and movie-licenses for one thing, then it would be definitely their success in getting their customers into a state of indifference. Nobody cares for long-term benefits or -damage of things they use, but for the apparently greatest self-interest and biggest fun (including entertainment).
This may work, but it is not sustainable the way it is.
A little note in this context: Having went through removing all non-free-licensed software from my computer (running Gentoo) (including Kernel-BLOBS), our dependency on non-free-software becomes obvious, even though I have to admit that non-free does not equal to evil and that each non-free-software has bigger or smaller influence on one's personal freedom.
Steam in this context has a huge influence.