So it's up to us - costumers - to do something about it. And yes, the masses don't give a shit... When that happens, we all suffer, but that's what democracy is all about right? Even totally ignorant people can go and vote. What can we do? It's also not right to impose our views, that would be dictatorship.
So I assume my previous position and do MY part, and try to shed some light on this issues to my friends and colleagues.
Sometimes it's a waste of time though... Some people will blindly follow a company, no matter what.