But for the AMD, NVIDIA and Intel it is not true. An system independent API like OpenMAX would allow to use the same code for various platforms. Media-Software programmers could find this a nice thing. Nowadays your have to use the DXVA-API for Windows and VA-API + VDPAU for Linux and i.e. OpenMAX for a Smartphone. A portable solution like OpenGL ES would be much better.
No announcement yet.
Google's Linux Video Acceleration API: VAVDA