With athlon, you just sell AM2+ board with ddr2 and you done. Or you can buy CPU and set in into the old board with old ram.
So, for me, intel is already outdated in low-price segment, with prices higher for the same build and will force you to sell everything should you deside to upgrade cpu or board.
In the middle segment, 1150 boards are too expensive(100€ for all-solid-caps) and entry processor is i3-540, which costs another 100€ and gives 2real and 2 virtual cores. Integrated graphics are still unusable in terms of hardware performance, falling back behind comparable IGP from AMD. 200€ for what?
Now for 80€ I get true quad core Athlon II x4, and for 65€ all-solid-cap AM3 board with integrated 4200 IGP and 4x ddr3, firewire.
145€ for awesome cfg.
This is plain unbeatable, and because of you, guys(AMD) effort in giving opensource 3D stack some love, I went for all-amd including selling my 9800gt green for hd4770.
So, for me, if intel starts selling 3D capable hardware along with lowering prices I would consider it as an option(I believe what you say about human resources they put in, Mr.Bridgman).
Besides Intel vs AMD boxed CPUs, when looking at booklets show amazing stuff - Intel :" Our Logo is COPYRIGHTED!(on front page)". AMD - "thanks for buying our product, enjoy it".