It's about $50US more than the last-generation equivalent, or about 10% more, which probably covers the unprecendented cost of the 28nm, and maintains the same profit margin. Most people can easily get by with a lesser GPU like a 78xx or 77xx series, so I doubt the "bragging rights" or the "I truly have no life" crowd will be too swayed by what you say is a "ridiculous" price tag.
No announcement yet.
AMD's HD7970 is ready for action! The most effiency and fastest card on earth.